comfort = the root of all existence; too little of which stimulates change, too much of which kills spending
country = an illusion that helps placate the masses by encouraging them to think they share some common bond and are not isolated and lonely targets; a good excuse for going to war with another group of people in order to increase profit margins
family = a temporary convenience until something better from Argentina comes along
freedom = a limited set of choices calculated to encourage the maximum amount of spending among the people by seeming to be limitless; proportional to one's spending power (see Maxim's maxim); just some people talking; another word for nothing left to lose
God = a tool for self aggrandizement
happiness = a euphoria induced by the release of chemicals within the body brought on by an abundance of porn, fast food, violent video games/movies, and/or loud music; an excellent stimulant to freedom (see above); a warm gun.
illusion = a term marketed to the masses to encourage them to think that they must buy certain products in order to be liberated from it.
love = that without which no product can be moved; love must be fanned until it burns focused until it flames, controlled until it consumes; chemicals released into the body that convince one that everything will be okay; easily simulated by chocolate, steak, or 1-900 phone calls.
Maxim's maxim = F1+P1 = S1,
Let F1 = greater sense of freedom
Let P1 = more spending power
Let S1 = more spending
religion = a fine thing taken in moderation; a useful set of actions and words to gain money, advance a career, or promote one's latest album
soul, consciousness, nous, individuality = nice sentiments easily compromised; a delusion common among the buying public of their own self-worth and/or importance.
thought = the enemy of success; the prompter of hesitation; the impediment to ruin; the foil to excess; the confounder of profits; the parent of self-control; the disperser of illusion; the destruction of empires; the breeder of emancipation; the catalyst of action